European trade fairs are a good source of trends for pool builders, hotels, wellness operators and end customers alike. They showcase new technologies, materials, ways of servicing and the business direction the industry is moving in.
What to watch
With exhibitors, it’s worth watching not just the product, but also distribution, service representation, parts availability and documentation for designers.
How to use trade fairs in the catalogue
For the portal, trade fairs are a good source of company profiles, news, interviews and thematic specials. Companies can supply news before the event and summaries afterwards.
Specific trade fairs to cover
Key European events include Piscine Global in Lyon, interbad in Stuttgart and ForumPiscine in Bologna. Each fair has a different regional focus and type of exhibitor, so following several events gives a better overview of technology trends across markets than attending a single show.
Companies exhibiting at trade fairs often publish news well in advance, which gives the editorial team and readers time to prepare comparisons and interviews before the event itself. After the fair, it’s also worth following the organisers’ summary reports with attendance data and trends, which help estimate the market’s direction for the next season.
Next step
Planning a similar pool, hot tub or wellness project?
Move from inspiration to the company directory, a clear request or a regular editorial selection.
